Rory McIlroy’s low-key investment of $ 10 million in TopGolf competitor could signal major shift in sports entertainment


Rory McIlroy is considered one of the best golfers of all time in the world. Former world number one in the official world golf rankings, he is a four-time major tournament champion, one of only three players to have won so many major tournaments at the age of 25. McIlroy enjoyed a successful amateur career as a teenager, and as an adult he was one of the reigning champions in golf.

These days, McIlroy is still active in the sport he loves so much. But he expanded his empire to include multiple business interests and investments. They include a product that could challenge the future of golf entertainment.

When did Rory McIlroy start his company Symphony Ventures?

Rory McIlroy | Mike Ehrmann / Getty Images

Rory McIlroy recognized the power of investing in wealth creation several years ago.

In 2019, he diversified to found an investment company, Symphony Ventures. McIlroy has since invested in several projects since the inception of the company, headquartered in Dublin, Ireland.

According to Huddle Up, McIlroy has invested in around 15 companies over the past few years. They include projects and products in sectors as diverse as health, wellness and technology.

One of his most prominent investments is with fitness tracking company Whoop, a watch that monitors sleep, movement, and training information.

“I’ve always liked Whoop the product, but I’ve learned that Whoop the business is just as good,” McIlroy said of the investment. “I am proud to invest again in this round of funding and very excited about the prospects for the company.

Rory McIlroy’s recent investment in Drive Shack could signal a major shift in golf entertainment

McIlroy’s most recent investment through Symphony Ventures may be his most lucrative. According to Huddle Up, he invested in Drive Shack’s new competition golf business, Puttery, earlier this year.

Drive Shack is an entertainment company that operates golf-related recreational venues. The company has four sites: two in Florida, one in North Carolina and one in Virginia. Along with several other sites slated to open in late 2021, Drive Shack is expected to generate nearly $ 300 million in revenue.

Part of the Drive Shack brand, Puttery offers indoor putting classes featuring top-notch cocktails and food, as well as live music.

A premium take on TopGolf, which has proven popular with fans of all ages, Puttery is a new concept about to overturn the idea of ​​golf-centric entertainment by offering themed courses that don’t look like nothing else so far in the golfing area.

Seven Puttery sites are slated to open by the end of the year, with 10 more slated for 2022.

As reported by Huddle Up, McIlroy’s partnership with the brand is expected to yield a substantial return to Symphony Ventures, including a 10% equity stake in each Puttery site scheduled to open until 2023 at an equal price. at 10% of the total construction cost of each. .

He is one of the greatest power players in golf

With Rory McIlroy’s new stake in Puttery, he looks set to expand his influence in the golf world even further.

With a net worth of $ 150 million, according to Celebrity Net Worth, McIlroy is already one of the wealthiest professional golfers. Between his golf income and his investments, it is likely that his net worth will only increase over the next few years.

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